Consumer Protection In Online Sales Transactions Through Instagram And Facebook: Analysis Of Protection According To Positive Law And Dsn Fatwa

Authors

  • Maryono Maryono Universitas Muhammadiyah Surakarta Author
  • Dzaqyar Rahmatul Iqbal Faculty of Law and Political Science, Muhammadiyah University Surakarta Author
  • Fauzan Adhima Faculty of Law and Political Science, Muhammadiyah University Surakarta Author
  • Dicky Dwi Angga Febrianto Faculty of Law and Political Science, Muhammadiyah University Surakarta Author
  • Valencia Oktavianika Faculty of Law and Political Science, Muhammadiyah University Surakarta Author
  • Ivan Dwi Kurniawan Faculty of Law and Political Science, Muhammadiyah University Surakarta Author

Keywords:

consumer protection, online sales transactions, instagram, facebook

Abstract

This study analyzes consumer protection in online sales transactions conducted via Instagram and Facebook based on Law Number 8 of 1999 on Consumer Protection, Law Number 11 of 2008 jo. Law Number 19 of 2016 on Electronic Information and Transactions, Government Regulation Number 80 of 2019 on Trading Through Electronic Systems, and the National Sharia Council Fatwa Number 110/DSN-/IX/2017 on Sales Contracts via Social Media. The research employs a normative juridical method with statutory and conceptual approaches, using qualitative analysis of primary, secondary, and tertiary legal materials. The findings show that the Consumer Protection Law regulates consumer rights and business actors’ obligations, the EIT Law regulates the validity of electronic transactions and electronic evidence, Government Regulation Number 80 of 2019 regulates trading through electronic systems, and the DSN- Fatwa affirms the validity of contracts while prohibiting gharar and deceit. Preventive and repressive protections are implemented through the right to accurate information, the duty to compensate, the role of the Consumer Dispute Settlement Board, Article 378 of the Criminal Code, Article 1239 of the Civil Code, Article 28 of the EIT Law, and supervision by the Ministry of Communication and the Ministry of Home Affairs supported by complaint features on Meta platforms. However, effectiveness is still limited by weak seller verification and constrained dispute resolution mechanisms on social media.

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Published

31-01-2026

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